When planning a corporate event, choosing the right entertainment can transform a good evening into an unforgettable one. Magicians and mentalists, with their blend of intrigue and excitement, are a perfect fit for keeping your guests engaged. But before you rush to book one, let’s walk through some common pitfalls to avoid:

Not Vetting the Magician Properly

Check Credentials and Experience

Imagine hiring a magician who turns out to be better suited for children’s birthday parties than corporate events. Not the best fit, right? I once saw a magician (likely hired due to a low price) make balloon animals for the board members of a Fortune 500 company. To avoid this, always check a magician’s credentials, watch performance videos, and ask for references specifically from similar events.

Ignoring the Audience Demographic

Match the Act to Your Audience

The success of a performance often hinges on how well it resonates with the audience. When I perform for finance executives, they usually enjoy more of a mentalist act. My clients in construction and blue-collar fields enjoy more sleight-of-hand magic tricks and joking with the audience. Tailoring my act helps resonate with the audience’s interests and industry culture. Ensure your magician can adapt their act to the age, interests, and professional background of your attendees.

Las Vegas Corporate Magician Keynote Speaker Rob Anderson performs at a large event as a host and emcee. A crowd of over 1000 people applaud as Rob shakes hands with an audience member

Failing to Align Entertainment with Event Theme

Keep the Theme in Mind

A magic act should enhance your event’s theme, not detract from it. If your event theme is centered around innovation, a magician can use illusions that emphasize creativity and thinking outside the box. Discuss with your magician how they can tailor their performance to align with your event’s objectives and theme.

Underestimating Space and Technical Requirements

Plan the Stage and Setup

Underestimating the logistical needs of a magic show can lead to last-minute scrambles. Magicians need specific setups in terms of space and equipment to perform effectively. Early in my career during a gala dinner, I once had to perform with a large podium front-and-center on the stage. This led to an awkward performance, with reduced visibility for some of the audience. Always consult with your magician about space, sound, and lighting needs well in advance.

Overlooking the Timing of the Performance

Timing is Everything

The timing of the magic act can make or break its impact. It’s best to slot the performance when guests can give their full attention, such as after dinner (never while meals are being eaten). Placing a high-energy magic show right after a meal can also re-energize your audience and set a lively tone for the rest of the evening.

Expecting a Long Performance to Maintain Engagement

Short and Sweet Does the Trick

Longer isn’t always better. A focused, impactful performance is often more engaging than one that drags on. A 30-minute show packed with high-quality tricks can be more effective than an hour-plus session that loses steam. Aim for a performance length that keeps energy high without overstaying its welcome.

Not Discussing the Involvement Level

Engage Your Audience Appropriately

Some groups love to be part of the action, while others may prefer to watch the magic unfold from a distance. Make sure to discuss with your magician the level of audience participation and tailor it to fit the vibe of your event.

Forgetting to Check for Insurances and Professional Affiliations

Ensure Professional Standards

Booking a magician who is insured and affiliated with professional organizations like the International Brotherhood of Magicians reflects a commitment to their craft and professionalism. This provides peace of mind knowing you’re hiring a credible and reliable performer.

Booking a magician for your corporate event should add a layer of enchantment and not cause any unnecessary stress. By avoiding these common mistakes, you can ensure that the magic act you choose enhances the evening and delights your guests.

Ready to make your next corporate event unforgettable? As a professional corporate magician for over a decade, I’m here to help. Contact me to discuss how we can bring a magical experience to your next event!

This article aims to guide you smoothly through the process of hiring a magician, ensuring your event is memorable for all the right reasons.